COURTESY OF AMAZON
"Marketing is not selling! Marketing should never be centered around you! Already shaking your head in disbelief? "Marketing is about attracting people to you..... Marketing is less about selling, and more about helping." PROFOUND statements. There are more in this book that may well make you do a 360 turn in the way you have been approaching your business.
Building your brand will not happen overnight. It can take a LONG time! Persevere. Don't give up when something fails and you lose money. Keep pursuing that dream and idea. Failures are not accidental. They are meant to teach us something. Don't focus on what others are doing although the author makes it very clear that you should do your research.
This book is an easy, very informative read. Good sized font, well spaced paragraphs. As an entrepreneur I read this book with great interest and a yellow highlighter in my hand! HIGHLY RECOMMEND this resource if you are a business owner or making plans to become one. Yes, I was provided a copy of this book by the publisher. No, that did not influence my review."
Richard & Liz, TOP 100 AMAZON REVIEWER
"I thought I knew a thing or two about marketing, but the truth is, I have a lot to learn. Keli Hammond very clearly knows what she is talking about. Sometimes self-help books aren’t as helpful when you don’t feel like the author is an expert. However, this isn’t the case here. Keli Hammond’s knowledge is incredible. The way she lays out all the information she has to give is so well organized. If you need help with marketing, or even if you think you don’t, you need to read Craved. I can’t recommend this enough!"
Jessica Rachow, BOOK CRITIC, BLOGGER
"CRAVED fell into my hands at the perfect moment. After 12 years as a writer/author, I was looking at changing things up to embrace new directions in marketing. I had already tried a few new ventures with great success and wanted to build on that. This and another book I read at the same time really helped ignite an excitement within for what I could accomplish over the next 12 months....I found myself highlighting sections all through out that struck a chord for me such as - Marketing is not promotion. Marketing is not selling...marketing is the process of getting people to care about what you do and why you do it." and "A brand is an experience. It's a promise and a commitment to people."
I zoomed through my first read just letting the impact of all the author shared wash over me. My standard practice. Now it's time to go back through with journal and pen in hand and work through the exercises, fine tune my brand and what it offers and look at ways to market in line with my passions - giving wings to the stories of other and celebrating diversity."
Marilyn Wilson, AUTHOR, SPEAKER
COURTESY OF GOODREADS
"Reading CRAVED, had me understanding what I want get out of my brand, without all the preachy, you need to follow this model. This was like a friend helping and guiding you to be a better you. If there's any seminars conducted by Ms. Hammond, I would attend. I would like to get some friendly advise from someone who's been through the trails and tribulations of branding and/or re-branding. Good read."
Bryan Lyles, GOODREADS USER
"I wish that I could have read Keli’s book years ago! I felt like I was sitting right beside her, discussing marketing over a cup of coffee. The book is more than educational – it’s eye-opening to a 360° view of marketing – inside and out. I found myself nodding my head at some of the marketing myths that I’ve believed to be true for years and have started carving out a new path with her guidance.
Marketing is a complex field — yet Keli has put it into perspective on a real, natural level. I can take her advice and easily put it into use. I have been building my blog in precisely the way I want it to be — if I want it to fail. I am excited about how I can shift my focus and build more than words on a screen — I can build a BRAND! And the great thing is that I can feel confident in seeing it through the failures. Those are simply bricks to build up my knowledge, creativity, and resources.
We instantly align marketing and selling together. Even when I took marketing in college, the ultimate goal taught was simply to sell. CRAVED is a game-changer. And it’s created a game that I’m going to win!"
Shelly, GOODREADS USER
"I thought that Craved was extremely resourceful. I happen to have started a blog and am hoping to turn it into a business some day, so the information Keli gave was very valuable. I loved that she gave the definition of marketing; spoiler alert ... it's not what you think. She also told us what branding really means. I loved how she explains it so we don't feel stupid.
She had great quick tips and worksheets for readers to use, which I thought was extremely helpful. Keli also talked about all the tools you can use to market, such as social media. I learned I was doing things wrong, so now I know what to fix. If you are a blogger or own a business, then I definitely recommend Craved: The Secret Sauce to Building A Highly-Successful, Standout Brand. Even if you think you know all about marketing, you might just be surprised."
Renee Guill, OFFICIAL EDITORIAL REVIEWER, READERS' FAVORITE